Mot: the word that brings us together
A name designed to connect territory, mobility, and people.
mot: the word that brings us together
The new app name comes from the combination of the words “Mobility” and “Territory”. At the same time, it evokes the concept of a “motor”, essential for mobility.
The meaning of mot (word, in Catalan) makes it an evocative rather than descriptive brand, referring to the connections that, whether through language or mobility, can be established among the inhabitants of a territory, regardless of geographical boundaries.
The blue color associated with the logo, retained from the former Aparcar brand, symbolically connects with the color of the Provincial Council of Tarragona, facilitating the visual coexistence and transition between the two brands.
