Mot: the word that brings us together
A name designed to connect territory, mobility, and people.
mot: the word that connects us
The new name of the app is a synthesis of the words “Mobility” and “Territory”. At the same time, it evokes the concept of a “motor”, essential for movement and transportation.
The meaning of mot (word, in Catalan) makes the brand name evocative rather than descriptive. It refers to the connections that can be made — whether through words or mobility — among people living in a territory, beyond geographical boundaries.
The blue color associated with the logo, retained from the former brand Aparcar, symbolically connects with the color of the Provincial Council of Tarragona. This ensures visual consistency and a smooth brand transition.
